Candice Lamb
Resume 06/21/2008
805-236-1227 phone
cmulkey001@gmail.com
www.candicelamb.com
San Mateo, California
Objective
An experienced marketer seeking to compliment your team with a thorough understanding
of the industry, the games and the community.
Skill Summary
Software & Hardware
- Adobe Suite: Photoshop, Illustrator, Bridge
- Microsoft Office: MS Word, PowerPoint, Excel and Outlook
- Computer: PC & Mac
- Gaming Platforms: PC, Console & Handheld Gamer
Business & Relational
- Strong organizational, team building, and work efficiency skills
- Solid writing, proofing and ad copy skills
- Information gathering, analysis and problem solving
- Presentation, speaking and educating
Design & Development
- Layout, Page flow, User Interface & experience
- Illustration, Storyboarding, Painting, Color and Form
- Logo, Branding & Theme
Work Experience
Corporate Marketer
Xtraplus Corporation, DBA ZipZoomfly.com & Wrappables.com, Newark, CA
October, 2007 – Current
Manage long term promotional strategies, customer retention and company image
- Research opportunities, then develop, plan and implement campaigns accordingly
- Build teams to accomplish large scale projects
- Analyze market trends and performance metrics to ensure campaign effectiveness
Main point of contact for many vendors and service providers
- Negotiate favorable terms for operations while also assuring the highest customer
satisfaction
- Work with Loyalty Lab, Paypal, and other media, affiliates, and service providers
- Placed in pivotal role among departments and vendors, to coordinate effective strategies
Develop and review written materials for marketing, positioning and negotiating
- Produced the customer help center and frequently asked questions and answers
- Write contest rules, and designs informative web pages and ads for these contests
- Streamlined the checkout process, reducing the number of pages from 8 to 3
Additional roles include, but are not limited to
- Interviewing and training of new employees
- Newsletter Editor & content management
- Event planning
Graphic Artist
Naval Postgraduate School, CHDS Web Development Team, Monterey, CA
July, 2005 – July, 2007
Create graphics, illustrations, tutorials and other art assets
- Developed design templates, logos, banners, and other images for print & web
- Storyboarded concepts, characters and props for animation
- Captured and edited video and audio data for multimedia integration
- Gather statistics, client concepts and publications to build persuasive and elegant
presentations
- Created first in house graphics library and implemented version control scheme
- Developed a complete learning package, including tutorials, sample projects and
examples to train future replacement and serve continuing clients with materials
they anticipated.
Marketing Intern
Cimgames, Seaside, CA
July, 2005 – July, 2007
- Collected client presentation materials and polish to a professional finish
- Prototyped GUI for multi-institute game project
- Created templates, art assets & design mockups for collaborative projects
- Involved clients in the planning of their modules, increasing their satisfaction
with our product
Education
B.S., Business Administration: International Business & Marketing
California State University, Monterey Bay, Seaside, CA May, 2007
Graduated with Honors, Dean’s List, GPA 3.6
Focused on Marketing & The Video Game Industry
Associate of Arts Degree: Apparel Manufacturing Management
Fashion Institute of Design and Merchandising, Los Angeles, CA June,
2003
Honor Roll
Focused on International Business, Sourcing & Design
Interests
- Painting
- Video games
- Science & Technology
- International travel